For its newest marketing campaign, Zopa has as soon as once more teamed up with illustrator Chaz Hutton, who will assist design advertisements for print, digital and TV.
Picture supply: Clare Gambardella/Zopa
Digital financial institution Zopa has at this time launched its first main promoting marketing campaign since gaining its full banking licence final summer season.
The fintech is hoping to indicate UK clients the way it has damaged down limitations within the banking business and produce extra customer-centric banking to the market.
“At Zopa, we’ve all the time believed that banking could be accomplished otherwise. Too usually within the business, customers usually are not put on the coronary heart of choice making,” Clare Gambardella, chief buyer officer at Zopa stated.
“Zopa tries to essentially perceive buyer wants and problem the accepted knowledge to offer clear and truthful merchandise that work higher for individuals. Because of this we imagine that we now have each proper to say we’ve been ‘turning cash on its head since 2005’.”
For its newest marketing campaign, Zopa has as soon as once more teamed up with illustrator Chaz Hutton, who first began working with the financial institution again in 2019, and can run advertisements in print, digital media and on TV.
The fintech discovered that cartoon characterisations of cash have been a good way to simplify monetary jargon and ship out a transparent message about Zopa’s mission.
Based in 2005, Zopa began its life as the primary peer-to-peer lender within the UK, rising and evolving into changing into a one-stop store for digital banking.
The fintech now affords auto loans, bank cards, financial savings accounts and not too long ago teamed up with ClearScore to convey open banking to the credit score business.
By combining real-time open banking knowledge held by ClearScore and Zopa, customers will be capable to discover out instantly if they’re pre-approved for a Zopa bank card.
The Zopa bank card provided by way of ClearScore’s market could have a personalised APR and restrict relying on a buyer’s creditworthiness and private monetary state of affairs.
To this point, Zopa has lent out over £5bn to low-risk UK clients by way of its unsecured loans, bank cards and automotive finance merchandise.